Having become famous in the 1990s with the first recyclable jacket, today the Tuscan brand presents a new concept of outerwear linked to 360° eco-sustainability. This is how an entirely fur-free collection, using synthetic or recycled down, takes shape, where each development phase, from design, to production, to packaging is designed to combine the outerwear item’s needs for comfort, function and style with a responsible use of environmental resources. On some models, the use of recycled and reclaimed materials reaches 100% and this does not only involve fabrics and padding but also accessories such as zips, hangers and protective bags.

As further proof of a commitment to environmental sustainability, and with a view to transparency towards the end consumer, Geospirit has decided to adopt the Virgo solution, equipping its garments with an NFC tag integrated in the logo affixed to the item’s sleeve.

For Geospirit, the project has meant reaching an important intersection between technology and heritage of a brand built on the philosophy of respecting nature, living and sharing the “spirit of the Earth”.